Privacy Policy

Last updated: October 2, 2026

This Privacy Policy describes how DataOdds ("DataOdds", "we", "us" or "our") collects, uses and discloses your information when you use the Service, and explains your privacy rights and how the law protects you.

We use your Personal Data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

Capitalized words have the meanings defined below. These definitions apply whether the words appear in the singular or the plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for you to access the Service or parts of the Service.
  • Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for the election of directors or other managing authority.
  • Company (referred to as "the Company", "DataOdds", "we", "us" or "our") refers to POD Software Ltd, 131 Finsbury Pavement, London, United Kingdom, EC2A 1NT. For the purposes of the UK GDPR and EU GDPR, the Company is the Data Controller.
  • Cookies are small files placed on your computer, mobile device or other device by a website. Among other uses, they hold details of your browsing history on that website.
  • Country refers to the United Kingdom.
  • Device means any device that can access the Service, such as a computer, mobile phone or tablet.
  • GDPR refers to the EU General Data Protection Regulation (Regulation (EU) 2016/679) and, where applicable, the UK GDPR as retained in UK law by the European Union (Withdrawal) Act 2018 and supplemented by the Data Protection Act 2018.
  • Personal Data means any information that relates to an identified or identifiable individual.
  • Service refers to the Website and the DataOdds web application, including the DataOdds terminal, alerts and notifications.
  • Service Provider means any natural or legal person who processes data on behalf of the Company. This includes third-party companies or individuals engaged to facilitate the Service, provide the Service on our behalf, perform services related to the Service, or help us analyze how the Service is used. For the purposes of the GDPR, Service Providers are Data Processors.
  • Usage Data means data collected automatically, either generated by use of the Service or by the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to DataOdds, accessible from https://dataodds.com.
  • You means the individual accessing or using the Service, or the company or other legal entity on whose behalf that individual is accessing or using the Service, as applicable. Under the GDPR, you may be referred to as the Data Subject or the User.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using the Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. This may include, but is not limited to:

  • Email address
  • First and last name
  • Account credentials, or identifiers from a third-party sign-in provider you choose to use (for example, Google)
  • Billing information, such as your billing address and subscription status (payment card details are handled by our payment processor; see "Payments" below)
  • Preferences and settings you save in the Service, such as watchlists, filters, layouts and alert or notification settings
  • Bet tracking data you choose to enter into the Service
  • The content of any messages you send to our support team
  • Usage Data

Usage Data

Usage Data is collected automatically when you use the Service.

Usage Data may include your Device's Internet Protocol (IP) address, approximate location derived from your IP address (such as country or region), browser type and version, the pages of the Service you visit, the features you use, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the Service on a mobile device, we may also automatically collect the type of mobile device you use, your mobile device's unique ID, its IP address, your mobile operating system, the type of mobile browser you use, unique device identifiers and other diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track activity on the Service and to store certain information. These technologies include cookies, local storage, beacons, tags and scripts. We use them to collect and track information and to improve and analyze the Service. They include:

  • Cookies or Browser Cookies. A cookie is a small file placed on your Device. You can instruct your browser to refuse all Cookies or to tell you when a Cookie is being sent. If you do not accept Cookies, some parts of the Service, such as signing in, may not work.
  • Local Storage. We use your browser's local storage to remember preferences, such as terminal layouts and display settings, on your Device.
  • Web Beacons. Certain sections of the Service and our emails may contain small electronic files known as web beacons (also called clear gifs, pixel tags or single-pixel gifs). They allow us, for example, to count the users who have visited a page or opened an email, and to collect other related statistics.

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your Device when you go offline, while Session Cookies are deleted when you close your web browser.

We use both Session and Persistent Cookies for the following purposes:

  • Necessary / Essential Cookies
    • Type: Session and Persistent Cookies
    • Administered by: Us and our authentication provider
    • Purpose: These Cookies are essential to provide the Service and to enable its features. They authenticate users, keep you signed in and prevent fraudulent use of user accounts. Without them, the Service cannot be provided.
  • Functionality Cookies
    • Type: Persistent Cookies
    • Administered by: Us
    • Purpose: These Cookies remember choices you make in the Service, such as your preferences and settings, so that you do not have to re-enter them each time you visit.
  • Analytics and Performance Cookies
    • Type: Persistent Cookies
    • Administered by: Third Parties
    • Purpose: These Cookies track traffic to the Service and how users use it. The information they gather may directly or indirectly identify you as an individual visitor, because it is typically linked to a pseudonymous identifier associated with your Device. We may also use these Cookies to test new pages, features or functionality and see how users respond to them.
  • Cookie Consent Cookies
    • Type: Persistent Cookies
    • Administered by: Us
    • Purpose: These Cookies record whether you have accepted or declined non-essential Cookies.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain the Service, including delivering odds data, alerts and notifications, and monitoring use of the Service.
  • To manage your Account: to manage your registration as a user of the Service and give you access to the features available to registered users.
  • To perform a contract: to process and manage your subscription, payments and any other contract with us through the Service.
  • To contact you: by email about updates, alerts you have configured, your Account, your subscription, or the functionality of the Service, including security updates.
  • To send you marketing communications: news, special offers and general information about products, services and features similar to those you already use or have asked about, unless you have opted out.
  • To provide customer support: to respond to and manage your requests and inquiries.
  • To track referrals: to attribute sign-ups and purchases to referral or affiliate links.
  • To keep the Service secure: to detect, prevent and address fraud, abuse, security incidents and technical issues.
  • For business transfers: to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, in which Personal Data held about our users is among the assets transferred.
  • For other purposes: such as data analysis, identifying usage trends, measuring the effectiveness of our promotional campaigns, and evaluating and improving the Service and your experience.

We may share your personal information in the following situations:

  • With Service Providers: to host and operate the Service, monitor and analyze its use, process payments, send communications and provide customer support.
  • For business transfers: in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or part of our business by another company.
  • With Affiliates: in which case we will require those Affiliates to honor this Privacy Policy. Affiliates include our parent company and any other subsidiaries, joint venture partners or other companies that we control or that are under common control with us.
  • With your consent: for any other purpose, with your consent.

Retention of Your Personal Data

We will retain your Personal Data only for as long as necessary for the purposes set out in this Privacy Policy. We will retain and use it to the extent necessary to comply with our legal obligations (for example, tax and accounting requirements), resolve disputes and enforce our agreements and policies.

We also retain Usage Data for internal analysis. Usage Data is generally kept for a shorter period, unless it is used to strengthen security, to improve the functionality of the Service, or we are legally required to keep it for longer.

When you delete your Account, we will delete or anonymize your Personal Data within a reasonable period, except where we are required or permitted by law to retain it.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and wherever the parties involved in processing are located. This means it may be transferred to, and stored on, computers outside your state, province, country or other jurisdiction, where data protection laws may differ from yours. In particular, many of our Service Providers are based in, or process data in, the United States.

Where we transfer Personal Data out of the United Kingdom or the European Economic Area, we rely on appropriate safeguards, such as adequacy regulations or decisions, the UK International Data Transfer Agreement or Addendum, or the European Commission's Standard Contractual Clauses.

We will take all reasonably necessary steps to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will take place to an organization or country unless adequate controls are in place, including for the security of your data.

Delete Your Personal Data

You have the right to delete, or to request that we help you delete, the Personal Data we have collected about you.

You can update or amend your information at any time by signing in to your Account and visiting your account settings. You may also contact us to request access to, correction of, or deletion of any Personal Data you have provided to us.

We may need to retain certain information where we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will give notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement

In certain circumstances, the Company may be required to disclose your Personal Data by law or in response to valid requests from public authorities (for example, a court or government agency).

Other Legal Requirements

The Company may disclose your Personal Data in the good-faith belief that doing so is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of your Personal Data is important to us. We use commercially reasonable measures to protect it, including encryption in transit. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

Detailed Information on the Processing of Your Personal Data

The Service Providers we use may have access to your Personal Data. These third-party vendors collect, store, use, process and transfer information about your activity on the Service in accordance with their own privacy policies.

Hosting and Infrastructure

We use third-party providers to host and operate the Service.

Authentication

We use a third-party provider to manage sign-up, sign-in and Account security.

Analytics

We use third-party Service Providers to monitor and analyze use of the Service.

Email Communications

We may use your Personal Data to send you transactional emails (for example, account and billing notices) and, where permitted, newsletters, marketing or promotional materials and other information that may interest you. You can opt out of marketing emails at any time by following the unsubscribe link in any marketing email we send, or by contacting us. We will continue to send transactional emails that are necessary to provide the Service.

We use an email service provider to manage and send emails.

Customer Support

We use a third-party service to provide in-app chat and customer support.

Referral and Affiliate Tracking

We use a third-party service to manage referral links and attribute sign-ups and purchases to referral partners.

Payments

We offer paid subscriptions through the Service and use a third-party payment processor to handle payments.

We do not store or collect your payment card details. That information is provided directly to our payment processor, whose use of your personal information is governed by its own privacy policy. Our payment processor adheres to the Payment Card Industry Data Security Standard (PCI-DSS), managed by the PCI Security Standards Council, a joint effort of brands such as Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

GDPR Privacy

Legal Basis for Processing Personal Data under the GDPR

We may process Personal Data on the following legal bases:

  • Consent: you have given consent to processing for one or more specific purposes (for example, non-essential Cookies or marketing emails).
  • Performance of a contract: processing is necessary to perform our agreement with you (for example, providing the Service and managing your subscription) or to take steps at your request before entering into it.
  • Legal obligations: processing is necessary to comply with a legal obligation to which the Company is subject.
  • Vital interests: processing is necessary to protect your vital interests or those of another natural person.
  • Legitimate interests: processing is necessary for the legitimate interests pursued by the Company (for example, securing and improving the Service, preventing fraud and understanding how the Service is used), provided those interests are not overridden by your rights and interests.

If you would like to know which specific legal basis applies to a particular processing activity, including whether providing Personal Data is a statutory or contractual requirement, please contact us.

Your Rights under the GDPR

The Company respects the confidentiality of your Personal Data and will help you exercise your rights.

Under this Privacy Policy, and by law if you are in the United Kingdom or the European Economic Area, you have the right to:

  • Access your Personal Data. You can request a copy of the Personal Data we hold about you. Where possible, you can access and update it directly in your account settings.
  • Correct your Personal Data. You can have any incomplete or inaccurate information we hold about you corrected.
  • Object to processing. You can object where we rely on legitimate interests as our legal basis and something about your particular situation makes you want to object. You can also object at any time to processing for direct marketing.
  • Erase your Personal Data. You can ask us to delete or remove Personal Data where there is no good reason for us to continue processing it.
  • Restrict processing. You can ask us to suspend processing of your Personal Data in certain circumstances, for example while we verify its accuracy.
  • Transfer your Personal Data. We will provide your Personal Data to you, or to a third party you choose, in a structured, commonly used, machine-readable format. This right applies only to automated information that you provided on the basis of consent or that we used to perform a contract with you.
  • Withdraw your consent. You can withdraw consent at any time where we rely on it. Withdrawing consent does not affect processing carried out before you withdrew it, but we may no longer be able to provide certain features of the Service.

Exercising Your GDPR Data Protection Rights

You can exercise any of these rights by contacting us. We may ask you to verify your identity before we respond. We will respond within one month of receiving your request, which may be extended by up to two further months for complex or numerous requests, in which case we will let you know.

You have the right to complain to a data protection authority about our collection and use of your Personal Data. In the United Kingdom, this is the Information Commissioner's Office (ICO): https://ico.org.uk. If you are in the European Economic Area, please contact your local data protection authority.

CCPA/CPRA Privacy Notice (California Privacy Rights)

This section supplements the rest of this Privacy Policy and applies solely to visitors, users and others who reside in the State of California, under the California Consumer Privacy Act as amended by the California Privacy Rights Act (together, the "CCPA").

Categories of Personal Information Collected

In the last twelve (12) months we have collected the following categories of personal information, as defined by the CCPA:

  • Identifiers, such as name, email address, account identifiers, IP address and device identifiers.
  • Customer records, such as name and billing address.
  • Commercial information, such as records of subscriptions purchased.
  • Internet or other electronic network activity, such as interactions with the Service.
  • Approximate geolocation, such as country or region derived from your IP address.
  • Sensitive personal information, limited to account login credentials.

We do not collect protected classification characteristics, biometric information, sensory data, professional or employment-related information, or non-public education information.

Sources of Personal Information

We obtain the categories of personal information listed above from:

  • You directly, for example through forms you complete, preferences you save, or purchases you make in the Service.
  • You indirectly, for example by observing your activity on the Service.
  • Automatically, for example through Cookies that we or our Service Providers set on your Device.
  • Service Providers, for example our authentication, analytics and payment providers.

Use and Disclosure of Personal Information

We use and disclose personal information for the business purposes described in "Use of Your Personal Data" above. We disclose personal information to Service Providers only under contracts that require them to keep it confidential and use it only to perform services for us.

Sale and Sharing of Personal Information

We do not sell your personal information for money. Some of our analytics providers may use Cookies and similar technologies on the Service in ways that could be considered a "sale" or "sharing" of personal information under the CCPA. You can opt out of this by declining non-essential Cookies, by enabling the Global Privacy Control (GPC) signal in your browser, or by contacting us.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

Your Rights under the CCPA

If you are a California resident, you have the right to:

  • Know and access the categories and specific pieces of personal information we have collected about you, the sources, the purposes for collecting it, and the categories of third parties to whom we disclose it.
  • Delete personal information we have collected from you, subject to certain exceptions (for example, where we need it to complete a transaction, comply with a legal obligation or detect security incidents).
  • Correct inaccurate personal information we hold about you.
  • Opt out of the sale or sharing of your personal information.
  • Limit the use and disclosure of sensitive personal information. We use sensitive personal information only as necessary to provide the Service.
  • Non-discrimination. We will not discriminate against you for exercising any of your CCPA rights.

Exercising Your CCPA Rights

To exercise any of your CCPA rights, contact us using the details in "Contact Us" below. Only you, or an authorized agent registered with the California Secretary of State acting on your behalf, may make a verifiable request about your personal information.

Your request must give us enough information to reasonably verify that you are the person about whom we collected personal information (or their authorized representative), and enough detail for us to understand, evaluate and respond to it.

We will respond free of charge within 45 days of receiving a verifiable request. We may extend this once by an additional 45 days when reasonably necessary, with notice to you.

"Do Not Track" Signals

Our Service does not respond to "Do Not Track" (DNT) browser signals. We do honor the Global Privacy Control (GPC) signal as a valid opt-out request where required by applicable law.

Children's Privacy

The Service is intended only for adults aged 18 or older, or the legal age for sports betting in your jurisdiction if higher. We do not knowingly collect Personal Data from anyone under 18. If you are a parent or guardian and believe your child has provided us with Personal Data, please contact us. If we learn that we have collected Personal Data from anyone under 18, we will take steps to delete it.

Links to Other Websites

The Service may contain links to websites not operated by us, including sportsbooks and other third-party sites. If you click a third-party link, you will be directed to that site. We strongly advise you to review the privacy policy of every site you visit.

We have no control over, and assume no responsibility for, the content, privacy policies or practices of any third-party sites or services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the "Last updated" date at the top.

For material changes, we will notify you by email and/or a prominent notice on the Service before the change takes effect.

We encourage you to review this Privacy Policy periodically. Changes are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, or wish to exercise any of your rights, you can contact us:

  • By email: support@dataodds.com
  • By post: POD Software Ltd, 131 Finsbury Pavement, London, United Kingdom, EC2A 1NT